What is home staging and does it sell homes?

10th June 2022
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What is home staging?

Given that it is good practice to make a home as appealing as possible when placing it up for sale, some people believe that home staging is the act of cleaning, decluttering and making a home look welcoming before it is placed up for sale.

This isn’t the case, and home staging involves more work.

Home staging is when time and money is spent on the property, to ensure it looks as appealing as possible to the most likely buyer for the home. The staging process aims to help prospective buyers picture themselves living in the home.

What does staging a home involve?

Staging a home involves a number of tasks. With a buyer in mind, staging work at a property can include:

Redecorating the home to give it a new look or to accentuate certain features
Improving features such as lighting to make the property more suitable to the buyers needs
Hiring furniture and accessories to create a style in the home that appeals to buyers
All of these steps are acceptable during the staging process, and aim to facilitate the sales process.

How does staging help sell a house?

When a home is staged effectively, it connects with buyers, and stands out from the crowd in relation to other properties on the market.

This should generate greater levels of interest in the property, which should enhance the chances of selling the house. A well-staged property might also sell quicker or at a higher price than an un-staged home in the same area.

Are staged homes worth the money?

Every person or household has their interpretation of value for money, but given the impact a well-staged home has, many homeowners find this to be a sensible use of their time and money.

A 2020 study by Mouseprice, a property website, found that professionally staged properties can sell for 15% than similar houses in the same area. This is the sort of outcome that most homeowners would find to be of value when selling their house, which means staged homes are considered good value for money by many people.

We appreciate a great number of houses sell without being staged, and you might wonder if it is worth the time and effort? We are more than happy to discuss house staging with you, detailing the benefits, and how it can help you to achieve a far greater return for your money when you sell your house.


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